WHAT IS THE NATIONAL BRIDAL SUMMER EVENT?
The National Bridal Summer Event (also known as The National Bridal Sale Event) is an annual event held in July (it’s July 13 this year). It equates to the Black Friday of wedding dress shopping and comes with the best way to save big on a wedding gown. Nearly 500 independent and locally-owned bridal stores participate across North America, offering incredible and unbeatable savings for brides-to-be.
WHY YOU SHOULD SHOP THE NATIONAL BRIDAL SUMMER EVENT
Shopping from the comfort of your own home has never been easier. You can see all your options, price compare, and even enjoy quick (and sometimes free) shipping. However, when it comes to finding your wedding dress, shopping from the comfort of a bridal boutique has never been easier. You deserve to be in a setting where you can touch the inventory and try on your favorite styles. When you’re wedding dress shopping, having your favorite people surround you with love and help you paint a picture of your journey down the aisle is one of the best feelings. Plus, you get to take your wedding dress home that day. And, with the help of a bridal stylist and the expertise of an in-house alterations department, all of your questions and concerns are addressed immediately. Did we mention that your YES! moment is celebrated not just by our team, but usually by other brides who are also shopping? Loading up a shopping cart with white dresses online doesn’t exactly translate to the same experience.
WHAT TO EXPECT
The Bridal Collection has participated in The National Bridal Sale Event for years, and brides from all over the Rocky Mountain region come to shop for their wedding dresses. But why? Because for one day, The Bridal Collection discounts everything…and we mean everything! Our 18,000-square-foot bridal shop is divided into two sides that allow brides to choose their own wedding dress shopping adventure.
Experience 1: The Off the Rack Wedding Dress Blowout Sale
For all of the Monica Geller’s out there, one side of our store will be devoted to off-the-rack, cash and carry merchandise only. This is where you can find your once-in-a-lifetime, brag about it forever, incredible steal of a price on your wedding dress.
The Bridal Collection spends all year preparing the best deals on top designer bridal gowns so you can find your dream wedding dress at an unbelievable price! And this is not your ordinary sample sale! We will feature brand new gowns, one-of-a-kind dresses, and gently loved samples for up to 90% off the original price. With bridal designers like Martina Liana, Justin Alexander, Lazaro, Allure Bridals, Maggie Sottero, and so many more, you’re definitely going to find your perfect gown! Not a “sample size?” Our sale includes wedding dress sizes ranging from sizes 2 to 26! We will also have a wide selection of veils, belts, and jackets at fabulous prices! We saw record attendance in 2023! Brides lined up at 5am for the heavily discounted deals, fun games and snacks, and unforgettable memories. Check out last year’s recap post for pics and highlights from the fun!
Arrive early to celebrate your YES! moment and be first in line! The National Bridal Summer Event at The Bridal Collection is a fun, fast-paced shopping atmosphere for any bride looking to say YES! to their dream wedding dress and save!
To make your shopping as fun and easy as possible, here are some important things to know:
- Doors open at 7am! Brides line up as early as 5am.
- Selection is first come, first serve.
- Gowns are sold as-is. Prices range from $199 to $1,199.
- Sizes 2–26.
- Appointments are not accepted.
- Payment is due in full and at the time of purchase – cash or credit card only.
- Storage, cleaning, preservation, alterations, and pressing will be available at The Bridal Collection for an additional fee. Discounted packages will be available for purchase.
- No holds on sale gowns.
- All sales are final – no refunds or exchanges accepted.
We have already selected and removed the inventory for this sale to guarantee a fair opportunity for all brides to find their dream wedding dresses. There is no preview shopping available; however, keep an eye on our Facebook page and Instagram account for sneak peeks and videos of some of the styles that will be available.