WHAT IS NATIONAL BRIDAL SALE DAY?

WHY YOU SHOULD SHOP NATIONAL BRIDAL SALE DAY

This is the day to say YES to your dream dress and trust us, you don’t want to miss it!

There’s nothing like shopping for your wedding gown in person, surrounded by the people who mean the most to you. Imagine slipping into your favorite styles, feeling the fabrics, and standing in front of the mirror with your crew cheering you on. Now imagine finding the one and taking it home with you that same day.

On this special sale day, your journey down the aisle begins in a boutique setting where expert bridal stylists are by your side and all your questions are answered on the spot by our in-house alterations team. It’s personal, it’s emotional, and it’s unforgettable!

Plus, when you say YES, the celebration is real. Our team (and a few fellow brides!) will be there to cheer, cry, and pop the confetti with you. Online shopping carts full of white dresses? They can’t come close to this moment.

Don’t wait. This is your sign. Come shop, say YES, and start your forever in style.

WHAT TO EXPECT

Experience 1: The Off the Rack Wedding Dress Blowout Sale

For all of the Monica Geller girls out there, one side of our store will be devoted to off-the-rack, cash and carry merchandise only. This is where you can find your once in a lifetime, brag about it forever, incredible steal of a price on your wedding dress.

We spend all year preparing the best deals on top designer bridal gowns so you can find your dream wedding dress at an unbelievable price! This is no ordinary sample sale… We will feature brand new gowns, one-of-a-kind dresses and gently loved samples from designers like Martina Liana, Justin Alexander, Allure Bridals, Maggie Sottero, Kathryn Elizabeth, Disney Fairy Tale Weddings, Lillian West, All Who Wander, Sophie James and many more! Up to 90% off the original price.

Not a “sample size”? Our sale includes wedding dress sizes ranging from sizes 2 to 26! We will also have a wide selection of veils, belts, and jackets at fabulous prices! We saw record attendance in 2024 with brides lined up at 5am for these heavily discounted deals, fun games, snacks, and unforgettable memories! 

Arrive early to celebrate your YES! moment and be first in line! National Bridal Sale Day at The Bridal Collection is a fun, fast-paced shopping atmosphere for any bride looking to say YES! to their dream wedding dress and save!

To make your shopping as fun and as easy as possible, here  are some important things to know:

• Doors open at 7am! Brides line up as early as 5am.
• Selection is first come, first serve.
• Gowns are sold as-is. Prices range from $199 to $1,199.
• Sizes 2–26.
• Appointments are not accepted.
• While we have a wait, brides are restricted to 45 min for shopping/trying on.
• Brides are limited to 3 guests.
• Payment is due in full and at the time of purchase – cash or credit card only.
• Storage, cleaning, preservation, alterations, and pressing will be available at The Bridal Collection for an additional fee.
• Discounted packages will be available for purchase.
• No holds on sale gowns.
• All sales are final – no refunds or exchanges accepted.

We have already selected and removed the inventory for this sale to guarantee a fair opportunity for all brides to find their dream wedding dresses. There is no preview shopping available; however, keep an eye on our Facebook page and Instagram account for sneak peeks and videos of some of the styles that will be available!