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National Bridal Sale Day

It’s that magical time of year again, temperatures are hot and the sales are even hotter! The Bridal Collection is partnering up with National Bridal Sale Day on Saturday, July 20 for an incredible, once a year SALE, for one day only, and you’re invited! 

We spend all year putting together the best deals on the top designer gowns, so you can find your dream dress at an unbelievable price. And this is not your ordinary sample sale! We will be featuring brand new gowns, one of a kind dresses and gently loved samples for up to 90% off the original price. With designers like Martina Liana, Justin Alexander, Allure, Maggie Sottero, Kathryn Elizabeth (just to name a few!), and gowns sizes up to a 24, we have something for everyone, including a special discount on any new order gowns as well! Not only will we have incredible deals on dresses, but we will also have amazing steals on veils, hair accessories, belts and jewelry.  

For our National Bridal Sale Day Event you get to choose your own adventure!  

Shopping Adventure #1:

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For all of you Monica Geller’s out there, one side of our store will be devoted to off-the-rack, cash and carry merchandise only.   This is where you can find your once in a lifetime, brag about it forever, incredible steal of a price on your wedding dress.  


Get here early to celebrate your “yes” moment! National Bridal Sale Day at The Bridal Collection is one huge celebration! We’re bringing in our favorite Denver coffee bus to fuel your dress shopping experience, tasty treats for all of our guests, and a fun, fast-paced shopping atmosphere! 

wedding dress shopping

To make your shopping as fun and easy as possible, here are some important things to know:


  • Doors open at 8 a.m!  Last year brides lined up as early as 6:30am as the selection is first come, first served.
  • No appointment required, but you can RSVP to the event on Facebook. 
  • Payment is due in full at the time of purchase, cash and carry only.
  • Storage options are not available at The Bridal Collection.
  • Alterations and cleaning are not included in the sale price and are not available at The Bridal Collection.
  • Sale gowns may not be put on hold.
  • All sales are final – no refunds or exchanges will be allowed.

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All of our sale gowns have already been selected and pulled out of our collection, guaranteeing everyone a fair shot at finding their dream dress. There is no preview shopping available, however, keep an eye on our Facebook and Instagram pages for sneak peeks and videos of the dresses that will be available.

Not a bride? We will also have Mother of the Bride gowns starting at $75, and flower girl dresses starting at $25. Veils and accessories starting at $25.  It’s like Christmas in July! 

Shopping Adventure #2:

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So standing in line in the wee hours of the morning isn’t your thing?  Do you want to bring your friends and family and have an incredible experience to remember with plenty of options for celebrating your “YES” moment?  Need the advice of an expert stylist and time to process and deliberate? Then we have you covered too! We will be open for appointments with our incredible stylist team members with options to upgrade and enjoy every minute.  But, since it IS National Bridal Sale Day, everything on the appointment only side of The Bridal Collection will still be on sale!!! Enjoy a memory making experience, time to celebrate, and plenty of room for your guests.

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  • Appointments are available between 10:00am-5:00pm
  • All items are on sale with savings ranging between 10%-25% off, even brand new 2020 collection designer gowns!
  • Deposits and payment plan options are available.
  • Full service selections are available for an additional fee; including storage, alterations, and/or pressing.
  • Appointment upgrade options are available.


Have questions?  Not sure which adventure is right for you?  Feel free to reach out to our team at 720-493-9454, or email [email protected] and we will answer any questions and help you find the dress of your dreams!  Happy sale shopping!

national bridal sale day denver