Temperatures are getting hot, and the sales are even hotter! The Bridal Collection is partnering with the National Bridal Summer Event on Saturday, July 15, for an incredible, once-a-year SALE—and you’re invited!
We spend all year preparing the best deals on top designer bridal gowns so you can find your dream wedding dress at an unbelievable price! And this is not your ordinary sample sale! We will feature brand new gowns, one-of-a-kind dresses, and gently loved samples for up to 90% off the original price. With bridal designers like Martina Liana, Justin Alexander, Lazaro, Allure Bridals, Maggie Sottero, Stella York, and so many more, you’re definitely going to find your perfect gown! Not a “sample size?” Our sale includes wedding dress sizes ranging from a 0 to a 28! We will also have a wide selection of veils, belts, and jackets at fabulous prices!
For brides looking to shop our new, 2023/2024 inventory, we will have a special discount on new, to-order wedding dresses and bridal accessories.
Read below to determine which shopping experience is best for you, or check out last year’s recap post for some fun pics and details!
EXPERIENCE #1: OFF THE RACK WEDDING DRESS SALE JULY 15 | 7AM–3PM
For all of the Monica Gellers out there, we will devote one side of our store to off the rack, cash and carry merchandise only. This is where you can find your once-in-a-lifetime, brag about it forever, fantastic steal of a price on your wedding dress.
Arrive early to celebrate your YES! moment and be first in line! The National Bridal Summer Event at The Bridal Collection is a fun, fast-paced shopping atmosphere for any bride looking to say YES! to their dream wedding dress and save!
We have already selected and removed the inventory for this sale to guarantee a fair opportunity for all brides to find their dream wedding dresses. There is no preview shopping available; however, keep an eye on our Facebook page and Instagram account for sneak peeks of some of the styles that will be available.
To make your shopping experience as fun and easy as possible, here are some important things to know:
Doors open at 7am! Brides line up as early as 6am.
Selection is first come, first serve.
Gowns are sold as-is. Prices range from $199 to $1,199.
Sizes available up to 28.
Appointments are not accepted, but RSVP on Facebook that you’re coming!
Payment is due in full and at the time of purchase – cash or credit card only.
Storage, cleaning, preservation, alterations, and pressing available at The Bridal Collection for an additional fee. Discounted packages available for purchase.
No holds on sale gowns.
All sales are final – we do not accept refunds or exchanges.
EXPERIENCE #2: THE BRIDAL COLLECTION EXPERIENCE JULY 15 | 10AM–6PM
So standing in line in the wee hours of the morning isn’t your thing? Book a classic bridal shopping appointment to find your dream wedding dress! You’ll work with a knowledgeable bridal stylist in one of our luxurious suites as you shop through hundreds of new wedding gowns. Bring your friends and family for your ultimate YES! moment! For a memorable experience, elevate your appointment with snacks and bubbly for you and your entourage (learn more about our upgraded appointments).
And because it will be the National Bridal Summer Event, everything will be on sale! All brides who purchase a wedding dress will receive a special event discount on their purchase. Due to high demand, limited appointment availability remains. Request yours today!
Our collection of wedding dresses range from $1,400 to $8,000. These gowns cannot be sold off the floor (special ordering is required).
All wedding dresses will be 15% off (even brand new, 2024 designer gowns).
Deposits and payment plans available.
Full service options such as storage, cleaning, preservation, alterations, and pressing can be purchased for an additional fee.
Elevated appointment options available.
Want to Know What to Expect?
We saw record attendance in 2022! Brides lined up at 4am for the heavily discounted deals, fun games and snacks, and unforgettable memories. Check out last year’s recap post for pics and highlights from the fun!