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National Bridal Summer Event

It’s almost that magical time of year again! Temperatures are getting hot, and the sales are even hotter! The Bridal Collection is partnering with the National Bridal Summer Event on Saturday, July 15, for an incredible, once-a-year SALE—and you’re invited!

We spend all year preparing the best deals on top designer bridal gowns so you can find your dream wedding dress at an unbelievable price! And this is not your ordinary sample sale! We will feature brand new gowns, one-of-a-kind dresses, and gently loved samples for up to 90% off the original price. With bridal designers like Martina Liana, Justin Alexander, Lazaro, Allure Bridals, Maggie Sottero, Stella York, and so many more, you’re definitely going to find your perfect gown! Not a “sample size?” Our sale includes wedding dress sizes ranging from a 4 to a 30! We will also have a wide selection of veils, belts, and jackets at fabulous prices!

For brides looking to shop our new, 2023/2024 inventory, we will have a special discount on new, to-order wedding dresses and bridal accessories.

Read below to determine which shopping experience is best for you!

JULY 15 | 7AM–3PM

wedding dress shopping

For all of the Monica Geller’s out there, we will devote one side of our store to off the rack, cash and carry merchandise only. This is where you can find your once-in-a-lifetime, brag about it forever, fantastic steal of a price on your wedding dress.

Arrive early to celebrate your YES! moment and be first in line! The National Bridal Summer Event at The Bridal Collection is a fun, fast-paced shopping atmosphere for any bride looking to say YES! to their dream wedding dress and save!

To make your shopping experience as fun and easy as possible, here are some important things to know:

  • Doors open at 7am! Brides line up as early as 6am.
  • Selection is first come, first serve.
  • Gowns are sold as-is. Prices range from $199 to $1,199.
  • Sizes available up to 30.
  • Appointments are not accepted.
  • Payment is due in full and at the time of purchase – cash or credit card only.
  • Storage, cleaning, preservation, alterations, and pressing will be available at The Bridal Collection for an additional fee. Discounted packages will be available for purchase.
  • No holds on sale gowns.
  • All sales are final – we do not accept refunds or exchanges.

We have already selected and removed the inventory for this sale to guarantee a fair opportunity for all brides to find their dream wedding dresses. There is no preview shopping available; however, keep an eye on our Facebook page and Instagram account for sneak peeks and videos of some of the styles that will be available.

JULY 15 | 10AM–6PM

So standing in line in the wee hours of the morning isn’t your thing? Book a classic bridal shopping appointment to find your dream wedding dress! You’ll work with a knowledgeable bridal stylist in one of our luxurious suites as you shop through hundreds of new wedding gowns. Bring your friends and family for your ultimate YES! moment! For a memorable experience, elevate your appointment with snacks and bubbly for you and your entourage (learn more about our upgraded appointments).

And because it will be the National Bridal Summer Event, everything will be on sale! All brides who purchase a wedding dress and/or bridal accessories will receive a special event discount on their purchase. Limited appointment availability. Request yours today!

Things to know for the YES! moment you’ve been dreaming of:

  • Appointments are required and are available between 10am and 6pm.
  • Our collection of wedding dresses range from $1,400 to $8,000. These gowns cannot be sold off the floor (special ordering is required).
  • All items will be on sale, with discounts between 15% and 20% off (even brand new, 2024 designer gowns).
  • Deposits and payment plans available.
  • Full service selections will be available for an additional fee, including storage, cleaning, preservation, alterations, and pressing.
  • Elevated appointment options will be available.

Have questions? Unsure which experience is right for you? Call or text us at 720-493-9454 or send us an e-mail. Happy shopping!