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National Bridal Summer Event 2024

The Biggest Wedding Dress Sale
of the Year is Almost Here!

National Bridal Summer Event Discounted Wedding Dresses Sale Wedding Dresses Cheap Wedding Dresses in Denver Colorado


The National Bridal Summer Event (also known as The National Bridal Sale Event) is an annual event held in July (it’s July 13 this year). It equates to the Black Friday of wedding dress shopping and comes with the best way to save big on a wedding gown. Nearly 500 independent and locally-owned bridal stores participate across North America, offering incredible and unbeatable savings for brides-to-be.


Shopping from the comfort of your own home has never been easier. You can see all your options, price compare, and even enjoy quick (and sometimes free) shipping. However, when it comes to finding your wedding dress, shopping from the comfort of a bridal boutique has never been easier. You deserve to be in a setting where you can touch the inventory and try on your favorite styles. When you’re wedding dress shopping, having your favorite people surround you with love and help you paint a picture of your journey down the aisle is one of the best feelings. Plus, you get to take your wedding dress home that day. And, with the help of a bridal stylist and the expertise of an in-house alterations department, all of your questions and concerns are addressed immediately. Did we mention that your YES! moment is celebrated not just by our team, but usually by other brides who are also shopping? Loading up a shopping cart with white dresses online doesn’t exactly translate to the same experience.


The Bridal Collection has participated in The National Bridal Sale Event for years, and brides from all over the Rocky Mountain region come to shop for their wedding dresses. But why? Because for one day, The Bridal Collection discounts everything…and we mean everything! Our 18,000-square-foot bridal shop is divided into two sides that allow brides to choose their own wedding dress shopping adventure.

Experience 1: The Off the Rack Wedding Dress Blowout Sale

For all of the Monica Geller’s out there, one side of our store will be devoted to off-the-rack, cash and carry merchandise only. This is where you can find your once-in-a-lifetime, brag about it forever, incredible steal of a price on your wedding dress.

The Bridal Collection spends all year preparing the best deals on top designer bridal gowns so you can find your dream wedding dress at an unbelievable price! And this is not your ordinary sample sale! We will feature brand new gowns, one-of-a-kind dresses, and gently loved samples for up to 90% off the original price. With bridal designers like Martina Liana, Justin Alexander, Lazaro, Allure Bridals, Maggie Sottero, and so many more, you’re definitely going to find your perfect gown! Not a “sample size?” Our sale includes wedding dress sizes ranging from sizes 2 to 26! We will also have a wide selection of veils, belts, and jackets at fabulous prices! We saw record attendance in 2023! Brides lined up at 5am for the heavily discounted deals, fun games and snacks, and unforgettable memories.  Check out last year’s recap post for pics and highlights from the fun!

wedding dress shopping

Arrive early to celebrate your YES! moment and be first in line! The National Bridal Summer Event at The Bridal Collection is a fun, fast-paced shopping atmosphere for any bride looking to say YES! to their dream wedding dress and save!

To make your shopping as fun and easy as possible, here are some important things to know:

  • Doors open at 7am! Brides line up as early as 5am.
  • Selection is first come, first serve.
  • Gowns are sold as-is. Prices range from $199 to $1,199.
  • Sizes 2–26.
  • Appointments are not accepted.
  • Payment is due in full and at the time of purchase – cash or credit card only.
  • Storage, cleaning, preservation, alterations, and pressing will be available at The Bridal Collection for an additional fee. Discounted packages will be available for purchase.
  • No holds on sale gowns.
  • All sales are final – no refunds or exchanges accepted.

We have already selected and removed the inventory for this sale to guarantee a fair opportunity for all brides to find their dream wedding dresses. There is no preview shopping available; however, keep an eye on our Facebook page and Instagram account for sneak peeks and videos of some of the styles that will be available. 

Experience 2: The Award-Winning Bridal Collection Shopping Experience

So standing in line in the wee hours of the morning isn’t your thing? Book a classic bridal shopping appointment to find your dream wedding dress! You’ll work with a knowledgeable stylist in one of our luxurious bridal suites as you shop through hundreds of brand new wedding gowns. Bring your friends and family for your ultimate YES! moment! For a memorable experience, elevate your appointment with a charcuterie board and some bubbly for you and your entourage.

And because it’s the National Bridal Summer Event, everything is on sale! All new, to-order wedding gowns, mother of the bride and mother of the groom dresses, flower girl dresses, and bridal accessories will be discounted! Limited appointment availability remains, request yours today!

Things to know for the YES! moment you’ve been dreaming of:

  • Appointments are required and are available between 10am and 4:30pm.
  • Our collection of wedding dresses ranges from $1,300 to $9,850. These gowns cannot be sold off the floor (special ordering is required).
  • Wedding dresses will be 15% off (even brand new 2025 collection designer wedding dresses).
  • Deposits and payment plan options are available.
  • Additional services are available for purchase, including storage, alterations, and/or pressing.
  • Upgraded appointment options are available.

 Have questions? Unsure which wedding dress shopping experience is right for you?
Contact us at 720-493-9454 or via e-mail at [email protected]. Happy shopping!