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The biggest sale of the year is here

National Bridal Sale Day is July 12, 2025!

National Bridal Sales Day 2025 Crowd - The Bridal Collection

What is National Bridal Sale day?

National Bridal Sale Day (NBSD) is an annual event held every summer with this year being Saturday, July 12th!

This is the Black Friday of wedding dress shopping  and it only happens ONCE a year!

Join us and nearly 500 other locally owned bridal boutiques across the nation for the ultimate event to save save save on your dream wedding gown!

We’re talking exclusive designer discounts, once-in-a-lifetime deals, and markdowns you won’t find any other day of the year. If you’ve been waiting for the right moment to say YES, this is it!

One day. One chance to save. Don’t miss it!

What to Expect

The Bridal Collection spends all year preparing the best deals on top designer bridal gowns so you can find your dream wedding dress at an unbelievable price! And this is not your ordinary sample sale!

We will feature brand new gowns, one-of-a-kind dresses, and gently loved samples for up to 90% off the original price. With bridal designers like Martina Liana, Justin Alexander, Allure Bridals, Maggie Sottero, Kathryn Elizabeth, Disney Fairy Tale Weddings, Lillian West, All Who Wander, Sophie James and so many more, you’re bound to find your perfect gown!

Not a “sample size?” Our sale includes wedding dress sizes ranging from sizes 2 to 26! Plus, we’ll have a large selection of jackets, veils, belts and accessories at discounted prices as well!

Want more details? Check out our video with everything you need to know here!

Choose how you want to save on your dream dress: 

Off the Rack Sample Sale Blowout

Shop Our Sample Sale and Save Up to 90% Off!
Doors Open at 7am

National Bridal Sale Day at The Bridal Collection is a fun, fast-paced shopping atmosphere for any bride looking to say YES! to their dream wedding dress and save!

To make your shopping as fun and easy as possible, here are some important things to know:

  • Doors open at 7am! Last year, brides lined up as early as 5am.
  • Selection is first come, first serve.
  • Gowns are sold as-is, $199 to $1,199 and include sizes up to 26.
  • No appointments for the sample sale, brides looking for new, made-to-order gowns can request an appointment here
  • While we have a wait, brides are restricted to 45 min for shopping/trying on.
  • Brides are limited to 3 guests.
  • Payment is due in full, at the time of purchase – cash or credit card only.
  • Storage, cleaning, preservation, alterations, and pressing will be available at The Bridal Collection for an additional fee.
  • We will be offering discounted packages for brides interested in taking advantage of our services.
  • Sale gowns may not be put on hold.
  • All sales are final – no refunds or exchanges will be allowed.

All of our sale gowns have already been selected and pulled out of our collection, guaranteeing everyone a fair shot at finding their dream dress.

There is no preview shopping available; however, keep an eye on our Facebook and Instagram pages for sneak peek styles.

Let us know if you’re coming to the BIGGEST OFF THE RACK SALE OF THE YEAR by clicking the RSVP button below!

off the rack sale
sneak peek

Nicole + Felicia Couture NF050 Wedding Dress

Nicole + Felicia NF050

Originally: $4,050
SALE: $799

Martina Liana ML1612IV Wedding Dress

Martina Liana 1612IV

Originally: $3,800
SALE: $1,199

Essense of Australia D3284IV Wedding Dress

Essense of Australia D3284IV

Originally: $2,500
SALE: $799

Justin Alexander Hilton Wedding Dress

Justin Alexander Hilton

Originally: $1,895
SALE: $799

OR

Enjoy the Full TBC Experience

Shop Our Newest Wedding Dresses and Save BIG             Appointments Start at 10am

Book an appointment to shop our exclusive, 2025/2026 wedding gown collections and enjoy our award-winning shopping experience while saving BIG!

Not into off-the-rack?

Prefer a fresh off the runway gown made just for you?

This is your moment!

Experience the magic of National Bridal Sale Day at The Bridal Collection with exclusive savings on brand new, to-order wedding dresses while enjoying the personalization, luxury, and celebration you deserve! You’ll work one-on-one with an expert bridal stylist to find, customize, and say YES to your dream dress.

Appointments are held in our private and semi-private suites where you’ll shop from hundreds of designer gowns and experience the ultimate bridal moment surrounded by your favorite people.

Want to take it up a notch?

Upgrade your appointment to include champagne, charcuterie or dessert and enjoy more for an unforgettable, VIP-level experience.

And because it’s National Bridal Sale Day, everything is on sale!
 
All brides ordering new wedding gowns and bridal accessories will receive a special discount on their purchases!
 

Appointments are booking up fast so make sure to secure yours today to enjoy the best of both worlds with a true, award-winning experience while receiving our biggest discount of the year!

nbsd experience
sneak peek

Sottero and Midgley Aberdeen

SAVE OVER $600

Justin Alexander Dickinson Wedding Dress

Justin Alexander Dickinson

SAVE OVER $475

Lillian West 66363 Wedding Dress

Lillian West 66363

SAVE OVER $300

Maggie Sottero Jace Wedding Dress

Maggie Sottero Jace

SAVE OVER $325

The Bridal Collection is Colorado’s best rated bridal salon. Our bridal appointments range from 90-120 minutes and are offered in private and semi-private chandelier lit suites.

Click below to schedule your experience and find the dress you deserve for your wedding day. We can’t wait to be a part of your YES! moment!

National Bridal Summer Event in Denver, Colorado at The Bridal Collection
National Bridal Sale Day National Bridal Summer Event in Denver, Colorado at The Bridal Collection
National Bridal Sale Day National Bridal Summer Day in Denver, Colorado at The Bridal Collection
National Bridal Summer Event National Bridal Sale Day in Denver, Colorado at The Bridal Collection
National Bridal Summer Day National Bridal Sale Day in Denver, Colorado at The Bridal Collection