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The biggest sale of the year

National Bridal Sale Day is July 13, 2024!

National Bridal Sales Day Crowd - The Bridal Collection

What is the National Bridal Sale day?

National Bridal Sale Day (NBSD), also known as the National Bridal Summer Event (NBSE) is an annual event held in July (it’s July 13 this year). It equates to the Black Friday of wedding dress shopping and comes with the best way to save big on a wedding gown. Nearly 500 independent and locally-owned bridal stores participate across North America, offering incredible savings for brides-to-be.

What to Expect

The Bridal Collection spends all year preparing the best deals on top designer bridal gowns so you can find your dream wedding dress at an unbelievable price! And this is not your ordinary sample sale! We will feature brand new gowns, one-of-a-kind dresses, and gently loved samples for up to 90% off the original price. With bridal designers like Martina Liana, Justin Alexander, Lazaro, Allure, Maggie Sottero, All Who Wander, Lillian West, Disney Fairy Tale Weddings, Kathryn Elizabeth, and so many more, you’re definitely going to find your perfect gown! Not a “sample size?” Our sale includes wedding dress sizes ranging from sizes 0 to 26! We will also have a wide selection of veils, belts, and jackets at fabulous prices!

This year, we are offering 2 ways to save BIG on your dream dress: 

Off the Rack Sample Sale Blowout

Shop our Sample Sale and Save up to 90% Off!
Doors Open at 7am

Shop and save on the biggest designers with the best off the rack sale in Colorado.

Our sale includes the largest collection of plus size gowns, as well as sizing ranging from 2-26, from designers such as Martina Liana, Lazaro, Justin Alexander, Allure, Maggie Sottero, Sareh Nouri, Kathryn Elizabeth, Disney Fairy Tale Weddings, Lillian West, All Who Wander, Sophie James, and many more! 

Arrive early to celebrate your YES! moment and be first in line! National Bridal Sale Day at The Bridal Collection is a fun, fast-paced shopping atmosphere for any bride looking to say YES! to their dream wedding dress and save!

To make your shopping as fun and easy as possible, here are some important things to know:

  • Doors open at 7am! Last year, brides lined up as early as 5am.
  • Selection is first come, first serve.
  • Gowns are sold as-is. Prices range from $199 to $1,199 and include sizes up to 26.
  • Appointments are not accepted for the sample sale, but brides looking to shop our new, made-to-order gowns can request an appointment here.
  • Payment is due in full and at the time of purchase – cash or credit card only.
  • Storage, cleaning, preservation, alterations, and pressing will be available at The Bridal Collection for an additional fee.
  • We will be offering discounted packages for brides interested in taking advantage of our services.
  • Sale gowns may not be put on hold.
  • All sales are final – no refunds or exchanges will be allowed.

All of our sale gowns have already been selected and pulled out of our collection, guaranteeing everyone a fair shot at finding their dream dress.

There is no preview shopping available; however, keep an eye on our Facebook and Instagram pages for sneak peeks of even more styles that will be part of the sale.

Let us know if you’re coming to the
by clicking the RSVP button below

off the rack sale
sneak peek

Lazaro Bianca

Originally: $5,900
SALE: $1,199

Disney Fairy Tale Weddings Collection Platinum Cinderella

Originally: $6,260
SALE: $499

Justin Alexander Hope

Originally: $2,550
SALE: $999

Martina Liana ML1607

Originally: $3,600
SALE: $1,199


Enjoy the Full TBC Experience

Shop Our Newest Wedding Dresses and Save BIG

Book an appointment to shop our exclusive, new, to-order 2024/2025 wedding gown collection, and enjoy our award-winning shopping experience while saving BIG!

Is an off the rack sale not your thing?

Save hundreds of dollars on brand new wedding dresses while working one on one with a stylist to find, customize, and say yes to your dream wedding dress. Upgrade your experience with champagne and catered snacks in a glamorous bridal suite.

Reserve your appointment to shop our amazing selection of new, to-order, gowns and save big on during National Bridal Sale Day, July 13, 2024!

Book a classic bridal shopping appointment and find your dream dress with a dreamier discount! You will be scheduled with an incredible stylist in one of our luxurious private or semi private bridal suites and be able to shop through hundreds of new wedding gowns. Bring your friends and family for your ultimate yes moment!

We will be offering upgraded appointments including champagne, dessert, charcuterie, and other options for a memorable experience for you and your guests.

And because it’s National Bridal Sale Day, everything is on sale!

All brides ordering new wedding gowns and bridal accessories will receive a special discount on their purchases.

We will also be offering discounts on mother of the bride and flower girl dresses.

Appointments are booking up fast!

nbsd experience
sneak peek

Martina Liana Luxe LE1226

Martina Liana Luxe LE1226


Sottero Midgley: Derrick

Sottero & Midgley Derrick


Justin Alexander: Gwinn

Justin Alexander Gwinn


Lillian West: 66239

Lillian West 66239


The Bridal Collection is Colorado’s best rated bridal salon. Our bridal appointments range from 90-120 minutes and are offered in private and semi-private chandelier lit suites.

Click below to schedule your experience and find the dress you deserve for your wedding day. We can’t wait to be a part of your YES! moment!

National Bridal Summer Event in Denver, Colorado at The Bridal Collection
National Bridal Sale Day National Bridal Summer Event in Denver, Colorado at The Bridal Collection
National Bridal Sale Day National Bridal Summer Day in Denver, Colorado at The Bridal Collection
National Bridal Summer Event National Bridal Sale Day in Denver, Colorado at The Bridal Collection
National Bridal Summer Day National Bridal Sale Day in Denver, Colorado at The Bridal Collection