February is the month of love. It seems like everywhere you go, romance is in the air! During this month, we celebrate with romantic dinner dates, thoughtful heart-shaped cards, and red roses galore. In keeping with the love theme, we’ve chosen the American Heart Association for our Charity of the Month. Heart disease is the leading cause of death for women in America. During the month of February, The Bridal Collection will donate a portion of sales to this life-saving organization. 

About American Heart Association

Did you know that before the American Heart Association was founded, individuals with heart disease were believed to be doomed to bed rest? If you suffered from heart disease, it was as if there was no hope. 

Luckily, a group of social workers and physicians believed that it didn’t have to be that way. After spending much of their spare time studying heart disease, they gathered in 1924 to form the American Heart Association. They believed “that scientific research could lead the way to better treatment, prevention and ultimately a cure. The early American Heart Association enlisted help from hundreds, then thousands, of physicians and scientists.” (https://www.heart.org/en/about-us/history-of-the-american-heart-association) In the following years, the American Heart Association made history with life-changing developments and treatments. These include (but are not limited to): pacemaker implantation, artificial heart valve replacements, CPR research, microsurgery, and much more! 

The American Heart Association has been saving lives for almost 100 years! The best part? This organization is made up of 33 million volunteers and supporters and over 3,400 employees! 

For the month of February, The Bridal Collection is donating a portion of sales to the American Heart Association to help fund cardiovascular health research. 

How to get involved

Already found your dress? You can still partner with us and American Heart Association! In addition to financial donations, there are opportunities to advocate and volunteer for this life-saving cause. Click here to find ways that you can help fight heart disease. 

 

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A post shared by American Heart Association (@american_heart) on Dec 2, 2019 at 1:00pm PST