Hayley Paige: Announcing The Iconic Bridal Designer is Back
If you’ve followed the wedding dress industry at all then the name Hayley Paige probably holds a special place in your heart, and maybe on your Pinterest board. Known for her romantic, whimsical and fashion-forward designs, Hayley Paige became a household name in the bridal world. She’s dressed thousands of brides in dreamy wedding gowns that felt like they were straight out of a fairytale. And after a highly publicized legal battle that put a pause in her creative journey, Hayley Paige is officially back and better than ever!
Who is Hayley Paige?
Hayley Paige Gutman, the designer behind the legendary Hayley Paige bridal label, skyrocketed to fame in the early 2010s due to her fresh take on bridal trends and fashion. After debuting her first collection at only 25 years old, she quickly became one of the most well-known names in the industry. Brides loved her for her bold use of color, celestial embellishments, layered tulle skirts and playful yet elegant silhouettes.
Subsequently, her gowns were often featured on TLC’s Say Yes to the Dress and worn by celebrities and fashionable brides everywhere. Hayley brought a youthful, unique energy to bridal design and her personal brand became just as beloved as her wedding dresses.
A Pause in the Journey
In 2020, Hayley Paige became involved in a widely publicized legal dispute with her former employer, JLM Couture. The situation brought to light complex questions around intellectual property and brand identity within the fashion industry. As her personal and professional identities had long been connected, the legal proceedings, and the resulting restrictions on her ability to use her name publicly, drew significant attention from both brides and industry professionals.
For nearly three years, Hayley stepped away from bridal design under the name that had become so well-known, as the matter was resolved through the legal system.
Hayley Paige’s Return
In 2023, following the resolution of the case, Hayley Paige announced her return to the bridal fashion world. The news was met with enthusiasm across the industry, as many looked forward to seeing her creative vision brought to life once again.
Undeniably, her comeback has since sent ripples of excitement through the bridal fashion industry. And what better way to begin again than with a fresh, inspired new collection? Hayley Paige’s anticipated return was revealed at Bridal Fashion Week in New York City this past April. Safe to say, it was everything we hoped for and more! Feminine, bold and with that signature Hayley magic.
A Night to Remember at Bridal Fashion Week
We were honored to attend the Hayley Paige launch party during Bridal Fashion Week in NYC. And let us tell you, it was unforgettable. From the moment we walked into the venue, it was clear this wasn’t just a collection launch. It was a celebration of strength, persistence, creativity and the return of a bridal fashion icon. Hayley herself radiated gratitude and pure joy. Wearing a mini organza party dress and shoes from her She Is Cheval collection, she warmly welcomed us to her party.
The atmosphere was filled with energy as models moved through the space in the latest gowns including glittering ball gowns and dreamy silhouettes. Her signature glitter floral fabric has been revived and updated into a basque waist ball gown. A full length version of the mini dress Hayley was wearing was later revealed to roaring applause. Even Randy Fenoli from ‘Say Yes to The Dress’ and Kleinfeld’s fame fawned over a fitted lace gown with a subtle slit and a dramatic overskirt while a satin a-line gown encrusted with crystals strutted through the room. It felt like every dress told a story, a story of freedom and of new beginnings.
The Signature Hayley Paige Style We All Love
If you’re wondering what sets a Hayley Paige wedding dress apart, she brings the fairytale to life. Her gowns are known for:
- Cloud-like, layered skirts
- Intricate shimmer and embroidery
- Elegant yet playful silhouettes
- Unexpected pops of color (think lavender, blush and even holographic elements)
- A mix of high-fashion whimsy and modern romance
Hayley Paige doesn’t follow trends, she sets them. Her designs are loved by those who want to stand out, express their personality and feel magical at their wedding!
What’s Next for Hayley Paige?
One thing is clear, Hayley Paige’s influence is back and stronger than ever. Her comeback is a history-making moment for the bridal world and we were honored to celebrate it with the most incredible women in our industry.
Whether you’ve been dreaming of wearing a Hayley Paige wedding gown since you got engaged, or even since high school, you’ll definitely want to stay tuned for what’s next.
The bridal industry has missed her, and we couldn’t be more thrilled to welcome her back into the spotlight! Hayley Paige isn’t just a designer. She’s a force of inspiration and resilience, and her next chapter is just beginning.
Feature Photo Courtesy of Melani Lust Photography
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