If we had to choose two words to describe…
The Bridal Collection is getting a makeover! Not like a “What Not To Wear” throw everything away and start from scratch makeover- just a few tweaks and new additions so we stay fresh and fun.
To start the process, we spent a bunch of time talking to our customers, reading reviews and brainstorming to figure out what our customers like about The Bridal Collection and what we can change. We learned that you love how we make dress shopping stress-free, fun and celebratory. You also love our amazing stylists who really care about you. You want more advice and information about wedding planning and you want to know about the charities we support. You also think our website and some of our in-store areas could be updated.
Armed with this info, we’ve spent the summer working hard to make some improvements. We’ve added helpful, inspiring blog posts like Top Honeymoon Destinations and Steps to Planning Your Denver Wedding. We’ve also asked our TBC brides to share their advice as a part of our Real Brides feature on our blog.
We are also seeking new and fun ways to celebrate our brides. This month is Treat Yourself month. Every bride who purchases gets a free bottle of sparkling rose and a chance to win a Treat Yourself Day including a $250 gift card for Nordstroms, $50 for lunch at Seasons 52 and a massage gift certificate.
In-store, we’re updating our furniture and enhancing our decor with greenery, artwork, and gold accent pieces. The goal is for the shop to feel modern yet comfortable. Once our mini-makeover is complete, we’ll have a reveal party to celebrate the changes.
This fall, we will update our website adding more images, advice and simple navigation. Please let us know if you have suggestions.
As The Bridal Collection approaches our 20th anniversary, we are grateful for all the wonderful brides who have trusted us to be a part of such a special time in their lives and look forward to serving many more brides in the years to come.